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Getting people motivated to work out is one of the biggest challenges of any fitness professional. Frankly, coming up with effective workouts that burn fat, build muscle and improve athletic performance is easy. Getting men and women to actually do the workouts on a regular basis and for the time necessary to see results is the hard part.
In an attempt to motivate people, the fitness industry tries to come up with innovative ways to motivate the unfit. THIS IS A HUGE MISTAKE! There are already enough tried, tested and proven methods for getting fit, lean and attractive. The last thing we need is another gimmick! (more…)


